In the summer of 2009, the San Diego Redevelopment Agency (SDRA) issued a request for proposals (RFP) looking for creative proposals for the adaptive reuse of the former JC Penney Building on University Avenue at Ray Street in North Park (the neighborhood North of San Diego’s Balboa Park – its 1,200 acre urban cultural park).
The excellent condition and high quality of the design of the existing building, a landmark in North Park, requires an approach that features both direct architectural intervention and subtle restraint. Why Not? North Park?!